What is SEO?

SEO (Search Engine Optimisation) is the process of implementing SEO techniques that make your website appear at or near the top of Search Engine Results Pages (SERPs) for specific search terms that are highly relevant to your business. More specifically, Search optimization is designed to get a website listed in the organic, or natural search results area of the SERPs, rather than in the sponsored results of the search engines.

Benefits of SEO

If your website is found above your competitors in the natural, or organic search engine results, there can hardly be a better outcome for your marketing investment and therefore should remain a major component of your overall marketing strategy.

• More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy.

• Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year Q1).

• Up to 85% of searchers ignore paid listings.

• Natural (organic) search results convert 30% higher than PPC.

• A new study from the University of Southern California’s Center for the Digital Future has “found that the Internet is perceived by users to be a more important source of information for them —over all other principal media, including television, radio, newspapers, and books.”

How Do Our SEO Services Work?

There is no silver bullet to reaching a top search engine placement, just a high level of professional SEO analysis and hard work.

For best results, an effective SEO campaign with us comprises the following steps:

• Perform competitive analysis - Identify your competition and your position relative to them if you already have a website

• Keyword Analysis – Determines the search terms to be targeted based on relevance, search volume and competition

• Website Audit – Define the current website structure and any obstacles to overcome in order to achieve the best search engine rankings

• Present SEO strategy – Defining the final list of search phrases as well as any recommended PPC or other SEM methods to coordinate with the SEO effort.

• Website Optimisation– Optimise code on the web pages of your website as well as the content. Creation of new pages may also be necessary.

• Strategic Link Building – Get relevant links that are valuable to building link popularity for your list of search terms

• Monitor and Report – We regularly document and report your search engine rank for all the search phrases as well as traffic statistics, analysis and conversions to sales.

• Refine and Improve – Taking the reported data and using it to further improve search engine ranking.

 

For more information about how we can implement an effective Internet marketing strategy, please call us on 0845 5193361