Frequently Asked Questions

Why choose The Logo Shed?

We have been designing logos and corporate identities for quite some time. We are talented, intelligent, enthusiastic and totally committed. Getting your logo right, right at the beginning, may well make the difference between success or failure.

What makes a good logo?

Your logo should:
  • reflect the values of your product or service
  • be aesthetically pleasing
  • differentiate you from your competitors
  • gain recognition quickly
  • be unique and built from scratch just for you

How much do you charge?

For Logo Design, we have two options:


  • An affordable basic option £49.99
  • A comprehensive option £299.99

For anything else, we charge £35 / $56 / €42 per hour across the board: creative, artwork, research, brainstorming, writing copy, taking photos etc. However time spent thinking in the bath and whilst walking the dogs is invaluable but never charged.

Do you work to a fixed price?

Yes - our fixed price packages are based on the amount of time we would expect to spend developing unique and effective designs for small to medium businesses typically working to tight budgets. These packages do not allow for face-to-face meetings, presentations, detailed market research and all the other things which can be involved in creating a fully fledged corporate identity programme for a large or complex organisation. Of course we are always happy to undertake larger projects and we would welcome the opportunity to offer proposals and a quotation.

What exactly do I get?

Our creativity, our experience, our passion, our undivided attention and a perfect design solution. In order to reach that solution we use a process that has evolved over the years, that begins with our briefing form and ends with a suite of electronic files complete with colour palette and font specifications. The artwork files include vector graphics so that you can put your new logo across the side of a pen or a super yacht.

Will my logo or design be unique?

Yes absolutely. It will be designed exclusively for your organisation, product or service. We do not use "clip art" or recycled designs. You will be able to submit it for EU design registration (a simple and inexpensive process) or for registration as a trade mark. We cannot guarantee you will be awarded this as several factors beyond our control are taken into consideration but we will be happy to assist you with the application processes.

Who will own the copyright?

We will assign full copyright ownership to you upon completion of the project and settlement of our invoice.

Do I need a company that has a good understanding of my business?

Definitely. This is something we feel very strongly about: a logo must reflect the qualities that make an initiative or a business service or product unique. We will ask you to fill in our briefing form so that we can learn about your goals, your position in the market place, your potential clients or customers, your competitors, your products, service etc. We will spend time talking to you, we will ask lots of questions and listen carefully to what you tell us.

How long does it take?

On average the whole process for a new logo can take a few days for our basic option or about 1 week for more comprehensive designs. Other artwork just depends on how quickly you need it and how quickly you are able to provide feedback as we go along. If you are in a rush just let us know.

What is the procedure?

It all starts with our logo or design requirements form which you can complete online. You will also have access to a designer who will discuss your project with you over the telephone should you wish. If you have asked us to look at other companies' brands we will research these on the web or check them out in the high street. We will then prepare an initial selection of prototype designs. These are intended to start a dialogue that will continue through a series of development stages to complete the design.

What if I don't like the initial design(s)?

No problem, if none of the original designs is deemed relevant we repeat this process. The final design is reached through a series of refinements and tweaks until everyone is totally happy with the result. But beware of the "I'll know it when I see it" school of thought. The possibilities are infinite and there must be some rational criteria applied that assess the value of a design. Design is functional, it has a job to do and there's no room for vague whimsy or stabbing around in the dark. Too many ideas just confuse everyone.

Where does the inspiration come from?

Logos, branding and corporate identities are the foundation of our business. We employ designers, developers and producers who deliver work of the highest professional quality. We are a close knit team of like minds who share a passion for effective, creative design – we eat, live and sleep it. Every job is different and starts with a blank sheet of paper, yes literally, because ideas are discussed and sketched out before we go anywhere near a computer.

How do I keep check of progress?

Telephone and email have served us very well over the years and we have built great working relationships with hundreds of clients we have never met. We also use online software that enables our designers and clients to share designs remotely.

What type of files will I be given?

You will be provided with all the files you will need to reproduce your logo with offset litho printing, on the web, in the office, on signs and just about any use you can think of. If you require any special file format in future, just let us know and we will send it to you for a nominal charge to cover expenses.

What colour palette do you supply?

Colours are built using CMYK and RGB colour spaces and we always supply a mono version for black and white reproduction. Pantone and RAL equivalents will be provided if you require this.

Do you supply stationery?

Our comprehensive option also includes stationery templates. These can be used for home printing, uploaded to a printer (ie. Vistaprint) or taken to your local printer.